Carolyn G. Goodman Mayor at City of Las Vegas | Wikipedia
Carolyn G. Goodman Mayor at City of Las Vegas | Wikipedia
The city of Las Vegas conducted a survey this year to gain insights into the Spanish-speaking community's attitudes, concerns, and preferences. The objective was to enhance communication strategies and bridge the language gap between this community and local government. Latinos currently constitute over a third of the city's population.
The survey revealed that most Spanish-speaking residents have a positive view of life in Southern Nevada. Approximately 93.3% rated their experience as "excellent" or "good," with only 6% expressing a "fair" opinion, and less than 1% indicating a "poor" experience. Nearly 70% of respondents have lived in the region for over ten years.
Media consumption among Spanish speakers is high, with a preference for Spanish-language outlets. Traditional television remains significant, especially local government channels like KCLV Channel 2. Many respondents expressed interest in more Spanish-language content on these channels. Networks such as Univision and Telemundo are popular choices.
Radio also plays an important role, with 91.8% listening to Spanish-language stations like Latino Mix 99.3 FM and Zona MX 103.5 FM.
Social media usage is widespread, with 96% using at least one platform. Facebook and Instagram are favored by 80.7% of respondents each. Community groups on social media, such as "La Pulga de Las Vegas" and "Inmigrando con Kathia," are key hubs for engagement.
Regarding communication with local government, around 89.6% believe the government communicates well with Spanish speakers. Email is preferred by over 84%, while connecting with Spanish-speaking representatives is generally easy for most respondents.
However, some challenges remain in accessing government services; about 40.5% avoid city or county facilities due to distrust or insecurity, citing language barriers (49.4%), general distrust (46.9%), and immigration status concerns (42%).
The survey provides valuable insights into the preferences and challenges faced by the Spanish-speaking community in Las Vegas.
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